GrayMatter, an expert provider of Airport Analytics, recently rolled out its solution AA+ Sky Edge for Winnipeg Airports Authority in Winnipeg, Canada. GrayMatter’s Airport Analytics (AA+) is an enterprise wide analytics product providing role-based data-driven insights to all airport departments. The AA+ Sky Edge solution expands GrayMatter’s already impressive AA+ suite, by offering air route analytics to help airports identify new opportunities, underperforming routes, overall route performance, competitive airport bench marking and more.

AA+ Sky Edge leverages Baggage Source Messages (BSM) to analyze routes and understand final destinations of passengers. This is a notable innovation in airports’ technology space wherein BSM inputs are being used to detect passenger routes, including origin, transit and final destinations, for the very first time. GrayMatter created this solution in conjunction with inputs from Mr. Scott Marohn, Vice President Aviation Marketing, Winnipeg Airports Authority, who was extensively involved in the development of the solution.

Mr. Vikas Gupta, CEO, GrayMatter Software Services, stated “It has been a pleasure to work with Winnipeg Airports Authority on this engagement. We look forward to delivering exceptional value to airport businesses through this innovative solution.”

Mr. Scott Marohn, Vice President, Aviation Marketing, Winnipeg Airports Authority said, “It has been exciting to work with GrayMatter to develop a practical solution that delivers on the needs of airports and air service development teams.”